Footy lives in the country. It’s where the sport is purest, the players are toughest, and entire towns are built around the field. With Telstra, Australia’s best regional network and a 20-year sponsor of the NRL and AFL, we decided it was about time someone celebrated country footy.
Our campaign launched during the 2023 footy finals with a film directed by Mark Molloy, and a beautiful OOH series shot by Cory White. In post-campaign brand tracking, over 55% of respondents said it was "the best ad they had ever seen."
This isn’t country footy. This is Footy Country.
AWARDS
D&AD
Wood Pencil - Entertainment
Spikes Asia
Grand Prix - Film Craft
Gold - Film Craft
Gold - Film
Silver - Film
Bronze - Film Craft
AWARD Award
Gold - Direction
Gold - Editing
Silver - Film
Bronze - Copywriting
Ciclope
Winner - Direction
Ciclope Asia
Winner - Direction
LIA
Gold - Direction
Gold - Editing
Bronze - Music & Sound
The Andys
Winner - Craft
Mumbrella Awards
TV Ad of the Year
The One Show
Merit - Film & Video
Vimeo
Staff Pick
