For many, the dream of homeownership feels further away than ever. The white picket fence feels like it’s reached the end of the road. But in the face of a historic housing crisis, Rocket is doing everything they can to turn the tide: opening doors, breaking down walls, and turning renters into owners.
As Rocket set out to reinvent the homeownership category, we helped reinvent Rocket – beginning at Super Bowl LIX. With a modern American epic, we relaunched a 40-year-old brand on the USA’s biggest stage.
After that, a historic Super Bowl first. Take Me Home, Country Roads spilled magically from the commercial into the stadium itself: the first time ever that a song from a Super Bowl commercial was synced to a live-in-stadium moment.
“With that, Super Bowl advertising can cross off another Never-Been-Done-Before.”
CREDITS
Agency: MIRIMAR
Production: Biscuit
Director: Matthew Dillon Cohen
DP: Chayse Irvin
Edit: Cabin
Music: Citizen
Mix: Lime