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Rocket - Own The Dream

For many, the dream of homeownership feels further away than ever. The white picket fence feels like it’s reached the end of the road. But in the face of a historic housing crisis, Rocket is doing everything they can to turn the tide: opening doors, breaking down walls, and turning renters into owners.

As Rocket set out to reinvent the homeownership category, we helped reinvent Rocket – beginning at Super Bowl LIX. With a modern American epic, we relaunched a 40-year-old brand on the USA’s biggest stage.

After that, a historic Super Bowl first. Take Me Home, Country Roads spilled magically from the commercial into the stadium itself: the first time ever that a song from a Super Bowl commercial was synced to a live-in-stadium moment.

With that, Super Bowl advertising can cross off another Never-Been-Done-Before.
— USA Today

CREDITS

Agency: MIRIMAR
Production: Biscuit
Director: Matthew Dillon Cohen
DP: Chayse Irvin
Edit: Cabin
Music: Citizen
Mix: Lime