In Australia, the fight between generations is on for young and old. Politics, music, sports, food - it doesn't matter the topic. The widest divide in our great nation is the cultural chasm between Boomers, Zoomers, Gen X-ers and Millennials. At least, that's what the media would have us think. But despite what we see on TikTok or read in the Tele, we're not actually all that different.
Across all platforms, The Generation Gap racked up 15m views in its first week - and even better, according to research from YouGov, 30% of all Australian viewers were more likely to buy lamb after watching it.
AWARDS
The Effies
Colin Wilson-Brown Award
Silver - Strategic Insights
Silver - Food
Silver - Long-Term
Silver - Short-Term
Bronze - ROI
The One Show
Merit - Film & Video
CREDS
Chief Creative Officer: Tara Ford
Creative Director: Scott Dettrick
Creative Team: Jake Ausburn & Alex Polglase
Head of Production: Penny Brown
Senior Producer: Elliot Liebermann
Production Coordinator: Emily Coleman
The Monkeys Group CEO and Co-Founder & Accenture Song ANZ President: Mark Green
Managing Director: Matt Michael
Business Strategy Director: Kit Lansdell
Head of Business Management: Topher Jones
Senior Business Manager: Celine Dinant
Business Executive: Matt Stafford
Production Company: Rabbit
Directors: Aimée-Lee Xu Hsien & Trent O’Donnell
MD/Partner/Executive Producer: Alex Hay
Partner/Executive Producer: Lucas Jenner
Producer: Morgan Hind
DoP: Emma Paine
Production Design: Virginia Mesiti
Casting: Citizen Jane Casting
Post-Production: The Editors
Edit House: The Editors
Editors: Grace O’Connell & Stu Morley
Executive Producer: Rita Gagliardi
Lead Flame Artist: Stu Cadzow
VFX Supervisor: Andreas Wanda
Colourist: Greg ‘Elvis’ Constanaras
Music & Sound: MassiveMusic
Composer: Haydn Walker
Sound Designer: Simon Kane
Producer: Katrina Aquilia
Media Agency – UM
Client Partner: Lauren Thornborough
Senior Creative Connections Planner: Cayley McArthur
Senior Planning Manager: Bernadette Banasik
Senior Partnerships Trader: Joshua Coles
Trader: Jess Curran
PR and Social Agency – One Green Bean
Head of Creative Innovation: Hannah Stalder
Head of Content: Laura Byrne
Account Director, PR: Molly Dodwell
Account Director, Social: Amy McCann
Senior Content Creative: Jack Williams
Content Creative: Gabi Kearney
Senior Account Executive: Bridget Patterson
Client – Meat & Livestock Australia
General Manager – Marketing and Insights: Nathan Low
Domestic Market Manager: Graeme Yardy
Brand Manager: Derek Lau